Purify


Contributor: Dr. Salar Parvini

Whether you live in the city or out in the countryside, it's important to have a solid oil cleanser. This is because most pollutants on your face are oil based (petrochemicals, tire dust etc). The basics of chemistry teach us that “like dissolves like”, so there's no use in trying to wash it off with soap and water alone. Also, today's makeup is beyond waterproof and is difficult to remove fully without harsh chemicals. Enter Purify, our hypoallergenic oil cleanser.


Purify is perfect for all skin types and effectively removes oil, waterproof makeup and environmental pollutants while calming and enriching your skin. This silky cleansing oil transforms into an extremely lightweight milky cleanser on contact with water and then rinses effortlessly away.  This ensures that the vitamins, minerals, and actives in your subsequent products arent blocked from entering your skin.  


It's formulated with squalane, our signature oil blend as well as vitamins C and E.  Squalane is an excellent moisturiser and leaves skin hydrated, plump and soft. The texture is light and non-greasy, and it penetrates skin quickly. It has been clinically proven to be non-irritating, making it great for people with sensitive skin conditions. Squalene can help regulate excess oil production as well and is naturally antibacterial. Squalene also helps protect your skin from free radicals that can cause age spots and premature aging and over time may even help fade dark pigment.  Vitamin C is necessary for collagen production and maintenance, it's also a potent antioxidant that can neutralize free radicals in the skin. The fact that it is mainly fat soluble means that it is more stable and tends to have a longer-lasting effect than Ascorbic Acid. It is able to target the membranes deeper and be stored for longer in the body and doesn’t oxidize as quickly. Another benefit is its synergy with vitamin E to make sure that they’re able to fight free radicals together at full strength.  Vitamin E blocks free radicals and replenishes lipids which slows down the aging process. Helps reduce wrinkles and fine lines.