Contributor: Dr. Salar Parvini

The cornerstone to any good skincare routine is a powerful multivitamin and mineral serum. You're going to get most of your essential water based vitamins and minerals this way. If you don't have a water based (we actually use alow vera juice in all our products instead of water so your skin doesnt dry out) hyaluronic acid serum in your routine, today is the day to start.  


Hydrate is a multipurpose vitamin and mineral serum proven to amplify skin’s hyaluronic acid levels. This unique formulation contains a high concentration of pure hyaluronic acid, synergistic humectants to increase surface hydration, helping improve the appearance of firmness, smoothness, and facial plumpness – leaving you instantly looking and feeling refreshed and vibrant.  Hyaluronic Acid enhances moisture content, revitalizes skin's outer surface layers, softens, smooths and hydrates. Improves the appearance of fine lines and wrinkles. The phytonutrients, minerals, vitamins work synergystically to promote healthy collagen and elastin production. Used daily, this serum is an effective way of preventing the formation of wrinkles caused by dehydration. High in Vitamins B3, B5, C and E this powerhouse combination will also help rebuild healthy collagen and even out skin tone and is great for dark spots. Niacinamide helps visibly improve the appearance of enlarged pores, uneven skin tone, fine lines and wrinkles, dullness, and weakened surfaces.  MSM (aka Sulphur) is necessary to both collagen and keratin, it is a well established building block for collagen and connective tissues. Vitamin B5 is a humectant that stabilizes the skin barrier, which reduces the amount of water that is lost through the skin thus improving softness and elasticity. Provides relief from itching and reduces redness. Vitamin C is necessary for collagen production and maintenance, also a potent antioxidant that can neutralize free radicals in the skin. Helps even out skin tone. Our Vitamin C does not oxidise readily. MAP is as effective as LAA but more stable.  Vitamin E - blocks free radicals and replenishes lipids which slows down the aging process. It also helps reduce wrinkles and fine lines.


You'll notice by now that a lot of our products have vitamin, mineral and active overlaps.  This is because when used as directed youll get a full days worth to achieve and maintain your optimal skin health!